What Is a Podcast Guesting Strategy?
There are four main points to bear in mind.
To have a strong foundation for your podcast guesting strategy, you need to have:
A clear understanding of your target audience, ideal clients, and referral partners
The right mindset with a focus on serving and providing value to all involved in the podcast interview.
An amazing one-sheet PDF that highlights your brand and important elements about you.
Another key is about building a strong foundation for your podcast interviews. Be sure to create an effective one-sheet, which is a document that summarizes the key information about a person or product. They suggest that your one-sheet should reflect the topics that your target audience needs to learn, and that these topics can be informed by what your ideal clients are interested in or thinking about. The speaker also emphasizes the importance of telling stories in your interviews, as this helps to humanize your brand and foster an emotional connection with your audience.
Another key point is that your appearance is a sales pitch for podcast guesting as a marketing strategy. The speaker is emphasizing the benefits of guesting on podcasts as a way to achieve various business goals such as increasing brand awareness, generating warm leads, promoting a book, closing high-ticket sales, etc. They claim that podcast listeners are readers and want to learn, so authors should be promoting their books on podcasts. They also mention that they work with entrepreneurs and high-end consultants and agencies who want to close high-ticket sales, and that some of their clients have closed sales worth hundreds of thousands of dollars after appearing on podcasts.
The last idea to keep in mind is about creating an effective one sheet for a podcast guest. The speaker suggests focusing on what the target audience needs to learn and using topics and questions to grab their attention. The speaker recommends using stories to bring the interviews to life and connect with the audience emotionally. The one sheet should also include a signature topic or method that the guest is known for discussing.
